The Shop of Secrets

The Shop of Secrets is Oxford's chamber of Harry Potter collectibles and merch. A shopping must-to in the city, this is why you should visit.
The Shop of Secrets. Harry Potter Gifts.

The Shop of Secrets is Oxford’s chamber of Harry Potter and Fantastic Beasts official collectables and merch. A must-visit shop in the city, the Shop of Secrets is a family-run business, and it opened its doors for the first time in 2019. Since then, they have been receiving Harry Potter friends and offering all sorts of incredible products and gifts.

Apart from this shop being a labour of love, all the staff working at the Shop of Secrets are Harry Potter obsessives! They take the time to chat to customers and know everything that needs to be known about Harry Potter and Fantastic Beasts. So if you are, for example, looking for the perfect gift for the Potterhead in your life, they will be able to help you!

Quick Facts

Google Rating: 4.1
Opening Hours: Daily, hours vary seasonally
Address: Inside Oxford Campus Stores, 9 Broad Street, Oxford OX1 3AJ

Why People Like It: Its location beside some of Oxford’s most famous university buildings makes it an easy stop during walking tours around the Bodleian Library and Broad Street area.

What Can you Find at Oxford's Shop of Secrets?

This wizard’s emporium of magical delights offers one of the largest collection of Harry Potter and Fantastic Beasts merchandise in Oxford. Find gowns, goblets, wands, and wallets.

Explore gifts or pick something based on your house. The shop has hundreds of products for Gryffindors, Ravenclaws, Slytherins, and Hufflepuffs. You will also find your favourite confectionary from chocolate frogs to Bertie Botts every flavour beans. 

The Shop of Secrets also has a thorough online shop.

Who Owns Oxford's Shop of Secrets?

This little shop, which is the first Harry Potter specialist store, is owned by Sally Moss and her sister Joanne. They opened this beautiful bespoke place in 2019.

Oxford's Little Shop of Secrets - Merch and Plushies
Oxford's Little Shop of Secrets - Merch and plushies galore.
A snow globe with Dobby. Image courtesy of Instagram.
A snow globe with Dobby.
A collection of wands. Image courtesy of Instagram.
A collection of wands.
The Shop of Secrets. House pins. Image courtesy of Instagram.
The Shop of Secrets. House pins.

How to Visit The Shop of Secrets

If you’re in Oxford, don’t miss this amazing magical place. And if are online, don’t forget to check their website. They frequently offer a 10% discount for online orders (applies to your first order). 

Address: Inside Oxford Campus Stores, 9 Broad Street, Oxford OX1 3AJ

Harry Potter Filming Locations

The world of Harry Potter has captured the imagination of millions, and while much of the magic was created in studios, several iconic locations across the UK were used to bring J.K. Rowling’s wizarding world to life on screen. From ancient castles to historic universities, these real-world locations add authenticity and grandeur to the films.

Explore the iconic sites across Oxford where some of the most memorable scenes from the Harry Potter films were brought to life and find out where to pick up the perfect magical souvenirs in Oxford (from wand replicas to house scarves). Prefer to explore at your own pace? Follow my self-guided walking tour through Oxford’s most magical locations. Here’s a guide to some of the most famous Harry Potter filming locations that fans can visit when you’re in Oxford:

Harry Potter Tours (Free and Paid)

For Harry Potter fans visiting Oxford, guided tours offer an immersive way to explore the city’s magical connections. Oxford’s historic colleges, grand libraries, and cobblestone streets have served as backdrops for some of the most iconic scenes in the Harry Potter films. A guided tour provides not only a deep dive into these famous locations but also fascinating insights into the history, architecture, and literary heritage that inspired the wizarding world.

Tours and Experiences

If you enjoy a pre-planned wander, though, you will probably prefer some of these experiences offered by various reliable companies in Oxford. For instance:

Explore Oxford’s most iconic architecture.

Step into centuries of tradition and history.

Uncover fascinating collections and stories.

Discover Oxford’s beautiful churches.

Explore world-famous libraries and reading rooms.

Find Oxford’s best-kept secrets and quiet corners.